Novi AI
Novi AI is an AI-powered personal product scanner that helps users understand what they buy in a simple and personalized way.
- Model
- Freemium with limited free scans
Added November 8, 2026
The app allows users to create their own profile by selecting ingredients they want to avoid, such as allergens, dietary restrictions, or cosmetic ingredients like parabens, sulfates, and fragrances. By simply taking a photo of a product label, Novi AI uses artificial intelligence to read, translate, and analyze the ingredients, then compares them with the user’s preferences and instantly explains whether the product is suitable or contains something they want to avoid. Designed for everyday shopping and international travel, Novi AI helps users make safer and smarter choices across different categories, including food, skincare, makeup, hair products, and personal care items.
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About this project
- Target audience
- Health-conscious shoppers, people with allergies or dietary restrictions, and travelers seeking to make safer product choices.
Problem solved
Consumers struggle to quickly understand product ingredients and identify allergens or unwanted substances while shopping, especially across different languages.
Key features
- AI-powered label scanning and translation in multiple languages
- Personalized ingredient filtering based on user profile
- Instant suitability feedback for food, skincare, makeup, and personal care products
- User account system with free scans and guest access
